[CASE_094]
CRM Orchestration & Inbound Sales Automation
INDUSTRY
B2B SAAS
MODELS
GPT-4o + MAKE.COM
TIMELINE
14 DAYS
STATUS
OPERATIONAL — FULL DEPLOYMENT
94.2%
FALSE-QUALIFICATION DROP
Engineered a webhook-driven data enrichment pipeline for a mid-market SaaS platform. Eliminated 14 hours of manual SDR data entry per week.
The Baseline Inefficiency
A $45M ARR enterprise software firm generating 2,800 inbound leads weekly was operating with a 78% false-qualification rate. The SDR team was spending an average of 14 hours a week manually copy-pasting lead data from Typeform into Salesforce, resulting in chronic data degradation, delayed follow-ups, and a bloated operational expenditure of $98,000 annually in administrative labor.
The Architectural Solution
We bypassed standard Zapier integrations, mapping a dedicated Make.com enterprise webhook directly into their Salesforce architecture. Inbound leads are instantly routed to OpenAI's GPT-4o, which executes web-scraping to verify company size, tech stack, and intent signals against a predefined scoring matrix. Verified leads are pushed into the CRM with fully synthesized briefing notes, while junk leads are deterministically quarantined.
The Fiscal Outcome
The pipeline eliminated manual lead enrichment entirely. False qualifications dropped by 94.2%. SDRs recovered 14 hours per week, allowing them to shift from data entry to pure outbound closing. The $98,000 manual data entry overhead was entirely recovered.
Quantifiable Outcomes
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We accept a maximum of four concurrent deployment mandates per quarter. Submit your operational context below for review.
INTAKE PROTOCOL
RESPONSE WINDOW
T+24 HOURS (PRINCIPAL ONLY)
CONFIDENTIALITY
DEFAULT-DENY NDA ENFORCED
TRANSMISSION
E2E ENCRYPTED CHANNEL
INTAKE OPEN — ACCEPTING Q3 MANDATES
ACQUIRE — $149